Friction is your friend

Why we don't actually want creative work to be easier

I didn’t think this would be so hard.

I have heard this, or some form of it, from nearly every client and student I’ve ever had. When people come to me for coaching, often what they’re hoping to find is an easier way to write.

There is no advantage in making writing — or any creative art — harder than it needs to be. I don’t see any benefit in martyring …